IO?ION brand was born in Tuscany, Italy. In 2007, the first silicon sports watch, IO?ION! Classic, was launched which ignited the silicon watch trend, and created a fashion craze in Europe. Sales reached a record of 800,000 in 2009. The product range is continuously expanding with new models and new colors being launched.
IO?ION! watches are made from high quality silicone treated with tourmaline, a semi-precious stone well known for its natural health benefits. When activated, tourmaline helps increase concentration, calms and detoxifies the body.
Listed by top fashion magazines worldwide as a must have item for Summer 2010, celebrities such as Katy Perry, Fergie, Adam Lambert, Eli Roth, Kirsten Dunst and David & Victoria Beckham, to name a few have been spotted wearing watches.

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